The business communications role has a number of titles and descriptions. An organization’s reputation, profitability, and even its continued existence can depend on the degree to which its targeted “publics” support its goals and policies. Communications Directors usually oversee Public Relations and Media Relations, among other functions. They serve as advocates for businesses and nonprofit associations, universities, hospitals, and other organizations, building and maintain positive relationships with the Public and the Press. They also manage the dissemination of information materials through various media channels.
As managers recognize the importance of good Public Relations to the success of their organizations, they increasingly rely on Communications Directors for advice on the strategy and policy of such programs. In government, Communications Directors —who may be called Press Secretaries, Information Officers or Public Affairs Specialists,—keep the public informed about the activities of agencies and officials.
In order to land a position in the communications field, it will be necessary for an individual to possess at least a bachelors degree in communications.
Median Annual Earnings in Communications:
Advertising and related services
$50,450
Management of companies and enterprises
$47,330
Business, professional, labor, political organizations
