Marketing is the process of driving sales for a company’s products or services.
Advertising, Marketing, Promotions, and Sales Managers coordinate the market research, marketing strategy, sales, advertising, promotion, pricing and product development.
Marketing Managers develop the firm’s marketing strategy in detail. With the help of subordinates, including Product Development Managers and Market Research Managers, they estimate the demand for products and services.
Advertising managers oversee advertising and promotion staffs, which usually are small, except in the largest firms. In a small firm, managers may serve as liaisons between the firm and the contracted advertising agency.
Promotions Managers supervise staffs of promotion specialists. These managers direct promotion programs that combine advertising with purchase incentives to increase sales. In an effort to establish closer contact with purchasers—dealers, distributors, or consumers—promotion programs may use all forms of media and special events.
