People looking for a career in Multimedia and Animation basically have three industries to choose from: Movies; Video Games; and Web Development. Arguably the fastest growing of these three choices is Web Development, since broadband has gotten into so many homes and websites are using that bandwidth for all sorts of purposes. Multimedia is used in Web Design, Internet Advertising, Product Presentation, Teleconferencing and Online Merchandising. Esurance has used an animated character that is not only a principal player on their website but dominates their television advertising as well.
The Video Game industry has room for aspiring animators as well; there are many academic courses and even majors available that train for the use of Multimedia and Animation in Video Games. In the Movie industry, probably the two greatest success stories in recent years have been Pixar, Dreamworks and Industrial Light and Magic. These companies specialize in Animation and Special Effects, which are produced through a variety of Multimedia technologies. Jobs in animation and multimedia jobs are definitely in demand.